Wilkes University

Marketing Major

Wilkes University marketing student presents his ideas in front of a class.

Marketing is more than just a fancy logo and flashy commercial. It’s a process—an ever-changing landscape that requires skill, business savvy and creativity to navigate.

The marketing program at the Jay S. Sidhu School of Business and Leadership provides you with a cover-to-cover understanding of this very process. Here you’ll learn to increase a company’s bottom line, identify target markets and discover firsthand the most effective communication tactics.

This begins in your freshman year, when you work with a team of your peers to conceptualize, design, promote and operate your own business. Your understanding then builds during the following three years and finishes with the completion of a senior experiential course.

Sidhu School students gain an understanding of the processes that create, communicate and deliver value to customers and benefit the organization and its stakeholders. The marketing process begins with identifying consumer needs and designing products or services that satisfy these customers needs profitably. It continues with pricing, promotion, distribution and packaging.

The Sidhu School faculty incorporates the marketing philosophy in every course, encouraging customer orientation and long-term perspective. The marketing faculty in the Sidhu School uses an action-based approach to teaching in which conceptual learning is supported by real-world marketing projects. Consistent with the Sidhu Brand, the marketing area integrates mentoring, innovation, and entrepreneurial processes.

The diversity of marketing opportunities is reflected in the variety of careers, ranging from promotion to marketing research to public relations to product management. Many students continue their studies at the graduate level in business, law and other fields. Interest in marketing is growing in many nontraditional organizations, such as hospitals, financial institutions, the performing arts and government.

The Marketing BBA in the Jay Sidhu School of Business and Leadership provides students with an understanding of the processes that create, communicate and deliver value to customers and benefit the organization and its stakeholders. The marketing process begins with the identification and design of products or services which satisfy customer needs profitably. It continues with the pricing, promotion, distribution, and packaging of the organization’s offerings.

The Sidhu School faculty incorporates the marketing philosophy in every course, encouraging customer orientation and long term perspective. The Marketing faculty in the Sidhu School use an action-based approach to teaching in which conceptual learning is supported by real-world marketing projects. Consistent with the Sidhu Brand, the Marketing area integrates mentoring, innovation, and entrepreneurial processes.

As a Sidhu student you begin this process in your freshman year when your team conceptualizes, designs, promotes, and operates your own business. Your exposure to business activities builds during the following three years and culminates with your completion of a senior experiential course. Our graduates have found career success in a variety of areas including tech start-ups, sales organizations, financial institutions, promotions, sports organizations, retailing, government, health organizations, and not-for-profit institutions. Many students continue their studies at the graduate level in business, law, and other fields.

 

The Jay S. Sidhu School of Business and Leadership is housed in the newly renovated 80,000-square-foot University Center on Main building. The $3 million renovation was designed by a collaboration of ideas among faculty, staff, students and administration with our professional architect.

The school houses a financial market trading room that simulates a New York Stock Exchange trading floor complete with an electronic stock ticker. Additionally, seven smart classrooms, faculty offices, meeting rooms for students, and student club space are included for collaboration of ideas and projects.

The business school provides the ideal setting for a distinctive program that includes both academic coursework as well as classes that focus on personal and leadership development. The building allows space for extracurricular activities, encourages academic integration among faculty and students, and a space with the best technology and environment for success.

  • Enactus
  • Money Matters
  • Phi Beta Lambda
 

Exposure to real-world experience is encouraged with this major. Recent students have interned at:

  • Target Corporation
  • Johnson & Johnson
  • Mohegan Sun
  • Walmart
  • Pella Windows and Doors
  • Geisinger Health System
  • Scranton/Wilkes-Barre RailRiders
  • Wilkes-Barre/Scranton Penguins
  • Wilkes University Small Business Development Center
  • Corcoran Printing
  • MLB Advertising
 

Our graduates have found career success in a variety of areas, including tech start-ups, sales organizations, financial institutions, promotions, sports organizations, retailing, government, health organizations, the military and law enforcement. Some graduates start their own businesses or help with family organizations. 

Wilkes University marketing graduates are employed by:

  • Kraft Foods
  • Mondelez International
  • Scranton/ Wilkes-Barre RailRiders
  • BSI Corporate Benefits LLC
  • Pella Windows and Doors
  • Jones New York
  • Bumble & bumble
  • MetLife Stadium

The Bachelor of Business Administration in Marketing program of the Jay S. Sidhu School of Business and Leadership is accredited by the Accreditation Council for Business Schools and Programs.

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