Wilkes University

Sports Management

Sports Management Major

Coordinator: Dr. Woojun Lee

Total minimum number of credits required for a Major in Sports Management leading to the Bachelor of Business Administration degree — 125.
Total minimum number of credits required for a minor in Sports Management — 18.

The Sports Management major provides students with the opportunity to develop expertise in business management applied to the world of sport and recreation. As sports have evolved into an integral part of the American culture, the operations of sport programs have become more sophisticated and complex. Managers of sport programs and sport/recreational facilities must become familiar with the intricacies of sport/recreational activities and be effective as business professionals. 

Requirements for the Sports Management Major (30 credits total) 

Each student with a major in Sports Management must complete the following 21 credits:

BA-337 – Legal Aspects of Sports/Event Management

3

MGT-352 – Production and Operations Management

3

SM-201 – Introduction to Sports Management

3

SM-325 – Special Events Marketing

3

SM-355 – Facility & Event Management

3

SOC-261 – Sociology of Sport

3

SM-365 – Wilkes Sports Management Experience

3

Each student with a major in Sports Management must complete

9 credits from the following list:

COM-302 – Fundamentals of Public Relations

3

COM-303 – Organizational Communication

3

ENT-398 – Topics in Entrepreneurship

3

LDR-201 – Introduction to Leadership

3

MGT-209 – Business Correspondence & Reports or COM-260

3

MGT-257 – Management Information Systems

3

MGT-353 – Human Resource Management

3

MKT-326 – The Selling Process

3

NSG-200 – Principles of Normal Nutrition

3

 

Sports Management Major- Required Courses and Recommended Course Sequence

First Semester

Credits

Fifth Semester

Credits

BA-151 – Integrated Management Experience I

3

SM-355 – Facility & Event Management

3

CS-115 – Computers and Applications

3

BA-319 – Business Statistics

3

EC-101 – Principles of Economics

3

BA-335 – Law & Business

3

ENG-101 – Composition

4

Humanities Distribution Requirement

3

FYF-101 – First-Year Foundations

3

SM Major Elective

3

PPD-101 – Personal & Professional Development I

1

PPD-301 – Personal & Professional Development V

1

Total Credits

17

Total Credits

16

 

 

 

 

Second Semester

 

Sixth Semester

 

BA-152 – Integrated Management Experience II

3

BA-337 – Legal Aspects of Sports/Event Management

3

COM-101 – Fundamentals of Public Speaking

3

MGT-354 – Organizational Behavior

3

MTH-101 – Problem Solving Using Math

3

SM Major Elective

3

EC-102 – Principles of Economics II

3

MGT-352 – Production & Operations Management

3

ENG-120 – Reading Classical Traditions

3

Free Elective

3

Total Credits

15

Total Credits

15

 

 

 

 

Third Semester

 

Seventh Semester

 

ACC-161 – Financial Accounting & Decision Making

3

Free Elective

3

HST-101 – Historical Foundations of the Modern World

3

MGT-358 – International Business

3

SM-201 – Introduction to Sports Management

3

Social Science Distribution Requirement

3

MKT-221 – Marketing

3

Arts Distribution Requirement

3

MGT-251 – Management of Organizations & People

3

SM-465 – Wilkes' Professional Sports Management Experience 

3

PPD-201 – Personal & Professional Development III

1

PPD-401 – Personal & Professional Development VII

1

Total Credits

16

 Total Credits

 16

 

 

 

 

Fourth Semester

 

Eighth Semester

 

ACC-162 – Managerial Accounting & Decision Making

3

SM Major Elective

3

FIN-240 – Introduction to Finance

3

BA-461 – Business Strategy and Decision Making

3

SM-325 – Special Events Marketing

3

SM-466 – Professional Sports Management Internship

3

SOC-261 – Sociology of Sport

3

Free Elective

3

Science Distribution Requirement

3

Science Distribution Requirement

3

Total Credits

15

 Total Credits

 15

 

Sports Management Minor

For majors in other disciplines, The Jay S. Sidhu School of Business and Leadership offers an 18-credit minor in Sports Management.

Total number of credits required for a minor in Sports Management -18

SM-201 – Introduction to Sports Management

3

SM-355 – Facility & Event Management

3

BA-337 – Legal Aspects of Sports & Event Management

3

SM-465 – Wilkes Sports Management Experience

3

And 2 of the following courses:

COM-302 – Fundamentals of Public Relations

3

COM-303 – Organizational Communication

3

ENT-398 – Topics in Entrepreneurship

3

SOC-261 – Sociology of Sport

3

MGT-353 – Human Resource Management

3

MKT-326 – The Selling Process

3

NSG-200 – Principles of Normal Nutrition

3

SEM

SM-201. Introduction to Sports Management

Credits: 3

This Sport and Recreation Management course provides an overview of the sport and recreation industry. The course examines the principles of entertainment management in high school, professional, collegiate, and Olympic sport. A primary focus of the course will be on the business of collegiate and professional sport. The course will also focus on the application of business topics discussed in class and business content from assigned readings, along with perspectives from sport and entertainment business professionals.

Pre-Requisites

SM-325. Special Events Marketing

Credits: 3

Marketing is an introduction to the principles and practices of the marketing profession. You will study the dynamic role marketing plays in our global and national economies. You have the opportunity to build a knowledge base about the following areas: strategic marketing, research, consumer behavior, segmentation and targeting, marketing mix planning, implementation, and evaluation. We will identify marketing challenges, ethical thinking and action, and global dimensions within the profession and practice of marketing. 

Pre-Requisites

SM-355. Sports Facility & Event Management

Credits: 3
Terms Offered: Fall

This course provides students with an understanding of the complexity involved in sport facility and event management. Sport facility management includes a variety of activities such as planning and designing a sports facility, staff management, facility marketing, developing revenue streams, and facility scheduling and operating. Sport event management consists of identifying goals of the event and coordinating people in the organizations involved to achieve those goals with the resources available.

Pre-Requisites

SM-465. Wilkes' Sports Management Experience

Credits: 3

This is a Wilkes business experience course where students apply their accumulated knowledge, skills, and abilities to a Wilkes University Sports or Event related department. The course will include cooperative education (see the Cooperative Education section of this bulletin for placement procedures), independent study, and an experiential component. Credits in excess of 3 may be applied toward the degree's Free Elective requirement. 

Pre-Requisites

SM-466. Professional Sports Management Experience

Credits: 3

This course is part of a two-semester professional business experience in which students apply their accumulated knowledge, skills, and abilities in a private or public organization related to sport or event management. The course will include cooperative education (see the Cooperative Education section of this bulletin for placement procedures), independent study, and an experiential component. Credits in excess of 3 may be applied toward the degree's Free Elective requirement. 

Pre-Requisites

Management

MGT-209. Business Correspondence and Reports

Credits: 3

An emphasis on written communications: practice in writing major classification of business letters; persuasive requests and refusals; and inquiry, order, sales, application, credit, collection, and goodwill letters. Investigative techniques of research and analytical report writing.

MGT-251. Management of Organizations and People

Credits: 3

Introduction to the theory and practice of managing organizations, including planning, organizing, and controlling. Interdisciplinary in nature, social and ethical dimensions of managing are examined.

Pre-Requisites

Either ACC, BA, ENT 151 or BA 153

MGT-257. Management Information Systems

Credits: 3

This course introduces the fundamental concepts underlying the design, implementation, control, and evaluation of business-oriented computer based information systems, office automation, information reporting, and decision making.

Pre-Requisites

MGT-352. Production and Operations Management

Credits: 3
Terms Offered: Spring

Principles of decision-making, systems design, introduction to quantitative tools of analysis, and fundamentals of production, inventory, financial, and distribution management.

Pre-Requisites

MGT-353. Human Resource Management

Credits: 3
Terms Offered: Fall

This course focuses on introducing the student to the theories, practices, problems, and legislation relevant to attracting, selecting, developing, compensating, and effectively using human resources in organizations.

Pre-Requisites

MGT-354. Organizational Behavior

Credits: 3

A behavioral science approach to understanding individual, formal, and informal group behavior, macro- and micro-organizational structures, motivation and leadership theories, group influences, conflicts, decision-making, and communication, with emphasis on behavioral science applications in developing organizational effectiveness.

Pre-Requisites

MGT-356. The Social Responsibility of Business

Credits: 3

A course dealing with the problems faced by managers in responding to issues such as the kinds and extent of social responsibility to be assumed by businesses, employee rights, consumerism, and the balance of public and private interests.

Pre-Requisites
MGT-251 and junior standing.

MGT-357. Business Transformations in the Digital Economy

Credits: 3

This course is designed to help students understand how the digital economy forces companies to rethink their business strategies--and architect processes, products, and information differently. Topics will allow for the development of problem solving abilities using business analytics and intellectual curiosity using radical openness in the workplace.  The course content will incorporate cases in business, and it will seek to create an understanding of big data, culture and ubiquitous technologies.  Students will also understand how to thinking critically and to make decisions using internal and external sources of data.

Pre-Requisites

MGT-358. International Business

Credits: 3

An introduction to the field of international business. Topics include the empirical dimensions of the world economy, business enterprise in international trade, trade channels, effects of economic, political, and social environment on international management problems of international operations, and the role of government in fostering international business. A substantial amount of writing is required.

Pre-Requisites
MGT-251 and senior standing.

MGT-397. Seminar

Credits: 1-3

One to three credits

Entrepreneurship

ENT-151. Integrated Management Experience I

Credits: 3
Terms Offered: Fall

Integrated Management Experience is a two-semester sequence that takes you through the entrepreneurial process from creating a business concept to planning the venture to launching and operating the business to harvest and closure of the firm. You learn how businesses plan and operate through the study of functional areas such as marketing, management, human resources, accounting and finance, and operations. Most importantly, you will learn and experience how the pieces fit together through integrating the functional areas tracking information and performance using financial accounting principles. Cross listed with ACC-151 and BA-151.

ENT-152. Integrated Management Experience II

Credits: 3
Terms Offered: Spring

Integrated Management Experience is a two-semester sequence that takes you through the entrepreneurial process from creating a business concept to planning the venture to launching and operating the business to harvest and closure of the firm. You learn how businesses plan and operate through the study of functional areas such as marketing, management, human resources, accounting and finance, and operations. You develop a clear understanding of the importance of accounting cycles and how financial accounting principles provide not only information but an integrating thread for all types of organizations. Cross listed with ACC-152 and BA-152.

Pre-Requisites
ACC/BA/ENT 151.

ENT-201. Nature and Essence of Entrepreneurship

Credits: 3
Terms Offered: Fall

An introduction to entrepreneurs and self-career creation in small and large entrepreneurial organizations. The importance of entrepreneurs in the local, national, and world economies and personal characteristics of successful entrepreneurs will be studied. Guest speakers and a case study are included.

Pre-Requisites

ENT-203. Opportunity Identification: Innovation and Creativity

Credits: 3
Terms Offered: Fall

An introduction to the creative and innovative processes. Emphasis on forms of creativity and how they are interrelated, psychology and behavioral aspects of creativity, recognizing creativity, and the practice of managing innovation and creativity in different environments. Direct experience with two or more forms of creativity.

ENT-252. The Entrepreneurial Leader

Credits: 3
Terms Offered: Spring

Examines leadership characteristics and behaviors of entrepreneurs. Emphasis on authentic and integrity-based leadership, role of emotional intelligence, and effective leadership strategies in entrepreneurial environments.

ENT-321. Analyzing Markets and Competition

Credits: 3
Terms Offered: Fall

In-depth study of identification and assessment of markets and competition. Sources of information, key analytical techniques, and evaluation strategies are examined.

Pre-Requisites

ENT-342. Entrepreneurial Finance

Credits: 3
Terms Offered: Spring

The study of the financial dimensions of launching and growing ventures. Topics include financial characteristics and requirements of growth, venture capital, angel capital and private investment, equity markets and public offerings, and specialized funding programs.

Pre-Requisites

ENT-384. Small Business Consultancy

Credits: 3
Terms Offered: Spring

Teams of students diagnose, analyze, and recommend solutions for problems defined by small business clients. Course requires students to apply a range of classroom skills in a real situation and present oral and written reports to the client firm.Requirements: Senior standing and permission of the instructor.

ENT-385. Opportunity Assessment: Technical, Economic and Market Feasibility

Credits: 3
Terms Offered: Spring

Theory and practice of assessing market, economic, and technical feasibility. Use of project management techniques to develop an in-depth feasibility analysis plan for expected outcomes.

ENT-399. Cooperative Education

Credits: 1-6

Professional cooperative education placement in a private or public organization related to the student’s academic objectives and career goals. In addition to their work experience, students are required to submit weekly reaction papers and an academic project to a Faculty Coordinator in the student’s discipline. See the Cooperative Education section of this bulletin for placement procedures.Requirements: Sophomore standing; minimum 2.0 cumulative GPA; consent of the academic advisor; and approval of placement by the department chairperson.

ENT-461. Practicing Entrepreneurship

Credits: 3
Terms Offered: Fall

Advanced essentials and elements of becoming an entrepreneur, or intrapreneur, will be examined through current classic 'real life' entrepreneurial case readings and entrepreneur and guest faculty lectures. Students will create their own entrepreneurial enterprise as a team project.

Pre-Requisites
Senior standing, ENT-201, or permission of the instructor.

ENT-462. Entrepreneurial Internship

Credits: 3

The course content provides an on-the-job multi-discipline experience assisting a working local entrepreneur in the development and operation of a business enterprise.


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