Wilkes University

BBA in Marketing

Marketing is more than just a fancy logo and flashy commercial. It’s a process—an ever-changing landscape that requires skill, business savvy and creativity to navigate.

The marketing program at the Jay S. Sidhu School of Business and Leadership provides you with a cover-to-cover understanding of this very process. Here you’ll learn to increase a company’s bottom line, identify target markets and discover firsthand the most effective communication tactics.

This begins immediately, when you work with a team of your peers to conceptualize, design, promote and operate your own business. Your understanding then builds during the following semesters and finishes with the completion of a senior experiential course.

Sidhu School students gain an understanding of the processes that create, communicate and deliver value to customers and benefit the organization and its stakeholders. The marketing process begins with identifying consumer needs and designing products or services that satisfy these customers needs profitably. It continues with pricing, promotion, distribution and packaging.

The Sidhu School faculty incorporates the marketing philosophy in every course, encouraging customer orientation and long-term perspective. The marketing faculty in the Sidhu School uses an action-based approach to teaching in which conceptual learning is supported by real-world marketing projects. Consistent with the Sidhu Brand, the marketing area integrates mentoring, innovation, and entrepreneurial processes.

The diversity of marketing opportunities is reflected in the variety of careers, ranging from promotion to marketing research to public relations to product management. Many students continue their studies at the graduate level in business, law and other fields. Interest in marketing is growing in many nontraditional organizations, such as hospitals, financial institutions, the performing arts and government.

Value Creation

The Marketing BBA in the Jay S. Sidhu School of Business and Leadership provides students with an understanding of the processes that create, communicate and deliver value to customers and benefit the organization and its stakeholders. The marketing process begins with the identification and design of products or services that satisfy customer needs profitably. It continues with the pricing, promotion, distribution, and packaging of the organization’s offerings.
Incorporation

The Sidhu School faculty incorporates the marketing philosophy in every course, encouraging customer orientation and long-term perspective. The Marketing faculty in the Sidhu School use an action-based approach to teaching in which conceptual learning is supported by real-world marketing projects. Consistent with the Sidhu Brand, the Marketing area integrates mentoring, innovation, and entrepreneurial processes.

Internships

We believe each student needs to gain field experience before graduation to better prepare themselves for the real world so internships are required. As a private, non-profit school of our size, we can help secure internships specific to your field of study. Our recent students have interned with:

  • Target Corporation
  • Johnson & Johnson
  • Walmart
  • Pella Windows and Doors
  • Geisinger Health System
  • MLB Advertising
     

Alumni Outcomes

Our graduates have found career success in a variety of areas, including tech start-ups, sales organizations, financial institutions, promotions, sports organizations, retailing, government, health organizations, the military and law enforcement. Some graduates start their own businesses or help with family organizations.

Wilkes University marketing graduates are employed by:

  • Kraft Foods
  • Mondelez International
  • BSI Corporate Benefits LLC
  • Pella Windows and Doors
  • Jones New York
  • Bumble & Bumble
  • MetLife Stadium

Personal and Professional Development

The Personal and Professional Development series, unique to Wilkes Sidhu School students, will engage you in a process of discovery and development. You'll explore knowledge, values, learning styles and competencies as you lead by doing. After learning about yourself and finding your strengths and weaknesses, the class will explore professional skills that can add to your career development. These courses include resume writing and interview skills and also include practical advice on email correspondence, social events with coworkers, and other situations young professionals often find themselves facing.

Accreditation

The Jay S. Sidhu School of Business and Leadership is accredited by the Accreditation Council for Business Schools and Programs.


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