Wilkes University

Bachelor of Business Administration in Sports Management

The sports management program at Wilkes University teaches students how to become successful leaders and marketers in the world of sports.

The field of sports is not just limited to athletes and coaches.

With a degree in Sports Management, you are prepared to handle the management of players, teams, facilities, and events and to deal with the marketing and advertising of sports and products related to sports such as athletic wear and energy drinks. In addition, students in Sport Management can work in finance, leadership training, and even social change.

Therefore, Sports Management program at Wilkes University offers a wide range of classes including Introduction to Sport Management, Sport Marketing, Sport Law, Facility Management, Sport Psychology, and Sport Finance and Economics that will provide students with a solid, systematic understanding and prepare students with practical experience to enable them to transition into their future careers.

Our students learn through active engagement with faculty members, academic advisors, and alumni mentors, dynamic internships, involvement in cross-campus student-run organizations, and other outstanding professional development activities.

Sports management is an exciting field to work in since it offers a wide range of career options and paths. It can be very lucrative and rewarding, but it requires appropriate preparations. It is an industry with a bright employment outlook and one that a willingness to work hard can lead to bigger and better opportunities. With a degree in Sports Management, you will be led to a successful career in the sports industry. Whether a person's dream job is working at a professional team, coaching athletes, promoting sport events, working with a famous athlete, sports management program is an invaluable tool.

Top 5 Careers in Sport Management:

  • Professional Sports
  • College Athletic Departments
  • Sporting Event Planner/Coordinator
  • Sports Agencies
  • Media and Communications Operations

Recent graduates have taken positions with:

  • Precision Sports Entertainment
  • New Jersey Devils
  • Super Duper Tennis

The Sports Management program fully supports the undergraduate learning objectives of the School:

  • Apply management, leadership, and organizational concepts, principles, and theories in directing a sport organization.
  • Design, analyze, and evaluate research in sport.
  • Understand, apply, and analyze legal concepts and principles in sports.
  • Construct and utilize marketing concepts and principles in marketing sport.
  • Identify and analyze the current issues and problems facing sport.
  • Apply fiscal management practices in managing a sport organization.
  • Function as an ethical practitioner in the sport industry.
  • Demonstrate advanced knowledge, skills, and competencies in a practical (internship) sport
    organizational setting.

The Sidhu School of Business and Leadership Bachelor of Business Administration degree in sports management requires you to complete 125 credits and includes these courses:

  • SM 261 – Sports Psychology
  • SM 325 – Sport Marketing
  • SM 341 – Sport Finance and Economics
  • SM 355 – Facility Management
  • SM 377 – Legal Aspects of Sport Management

sports management students

Students in the Sports Management major are required to complete an internal internship with a Wilkes University entity such as the athletics department or the Darte Center for Performing Arts, in addition to an external internship. The internal Wilkes internship experience, coupled with small classes and strong programmatic emphasis on mentoring, should give Wilkes students an edge in competing for internships with potential employers.

Though the Sports Management program launched in fall 2014, Sidhu School students have often long interned at regional sports venues such as the Pocono Dome; Wilkes-Barre/Scranton Penguins, the American Hockey League affiliate of the Pittsburgh Penguins; and the Scranton/Wilkes-Barre RailRiders baseball team, the Triple-A affiliate of the New York Yankees.

Recent students have interned with:

  • Wilkes-Barre/Scranton Penguins
  • Shooting Stars Gymnastics
  • BDS Agency
  • Wilkes Woman's Soccer
  • WU Softball
  • Wyoming Area Secondary Center (Athletic Department)
  • Wilkes Football Team
  • Wilkes-Barre Scranton Knights
  • BDS Sports Agency/WU Men's Basketball

The Sidhu School of Business and Leadership is housed in the beautiful 80,000-square-foot University Center on Main. The $3 million state-of-the-art facility includes a financial market trading room with an electronic stock ticker, seven smart classrooms, faculty offices, meeting rooms for students, and student club spaces that allow for collaboration on projects. To top it off, there's even a Starbucks in the lobby.

The Accreditation Council for Business Schools and Programs (ACBSP) is a U.S. organization offering accreditation services to business programs focused on teaching and learning. The Bachelor of Business Administration program in Sports Management of the Jay S. Sidhu School of Business and Leadership is a new degree program and has not yet successfully produced graduates. Since new programs must be in effect for at least two years and have graduates before accreditation will be granted by ACBSP, a formal review will take place during the next Self-Study.


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