Mar 19, 2024  
2023-2024 Undergraduate Bulletin 
    
2023-2024 Undergraduate Bulletin

Digital Design and Media Art Major, B.A.


The transformation and convergence of media, information, technology, art, culture, business, and entertainment has created a global growth market that is reorienting the ways in which we learn about ourselves and others, conduct business, express ourselves, and play.

Wilkes University requires a minimum of 122 credit hours for a B.F.A. and B.A. degree in Digital Design + Media Art. These include completion of the General Education Requirements and 40 credit hours of Integrative Media Core courses. The B.A. also requires the completion of a minor in one of the following cognate disciplines: Art; Business Administration; Communication Studies; Computer Science; English; Game and Emergent Technology; Marketing; Theatre Arts (Acting and Directing); or Theatre Arts (Theatre Design).

The B.F.A. requires the General Education Requirements and 40 credit hours of Integrative Media Core courses. Also, the cognate minor in art and 21 credit-hours of art- or design-based electives, plus two alternate DDMA core courses as defined. A minimum of 2art history courses are also included in the requirement totaling to 65% of courses taken in the topics of art and design.

The Digital Design + Media Art major uses integrated product development as a conceptual framework. Simulating real working environments, students will come together to work in teams, combining various skills to fill core positions including production manager, producer, director, art director, editor, motion designer, writer, interactive guru, coder, animator, f/x artist, etc., as in a production studio. Students will develop a significant portfolio to present to prospective employers within deadline-oriented, high-end studio environments as in feature film, broadcast, interactive, government, corporate, and independent production companies.

Integrative Media Major Core Curriculum


The Integrative Media major core curriculum consists of at least 40 credits hours of study comprising the following courses:

*Each of these courses must be completed with a minimum final grade of 2.5 in order to meet degree requirements.

Cognate Minors


Students majoring in Digital Design + Media Art are required to complete a minor in a cognate discipline (Art, Business Administration, Communication Studies, Computer Science, English, Entrepreneurship, Game and Emergent Technology, Marketing, or Theatre Arts - Acting and Directing, or Theatre Arts - Theatre Design). This minor area of study provides for each student a specialized skill concentration within the Digital Design + Media Art program experiences. Students will be continually asked to use the knowledge and skills from their cognate minor discipline within the Integrative media project team structure. Tothe extent possible, courses in each cognate minor have been selected to augment the Digital Design + Media Art major program. Students interested in pursuing a double major should consult carefully with their academic advisor. Also, available for experience is involvement in Studio 20. This student operated production club works with non-profit, start-up, and internal Wilkes clients to produce a variety of creative content in a real-world production setting.