Marketing

Gain the knowledge and experience you need to enter the exciting world of marketing with a bachelor of business administration from Wilkes. Our program provides a cover-to-cover understanding of the process of marketing and the technological advances profoundly impacting the industry. Take the first step to becoming a leader in the marketing industry.

Program Snapshot

Program Type Format Credit Hours
Major, Minor On Campus 122 (18 for minor)

Why Study Marketing at Wilkes?

Immerse yourself in a data-driven curriculum on every aspect of marketing, from discovering effective communication tactics to identifying target markets and increasing a company’s bottom line. Small class sizes foster collaboration and allow you to receive personalized attention and mentoring from faculty.

Outside the classroom, hands-on experiences are not only available but heavily encouraged. Get invaluable real-life experience interning with companies and organizations in a wide variety of areas. From retail companies and marketing firms to nontraditional organizations such as hospitals, financial institutions, performing arts and government, there are a diverse range of opportunities for your first steps into the marketing world.

Curriculum      Admission Requirements

What Will You Learn as a Marketing Student?

  • Grasp an understanding of the marketing processes that create, communicate and deliver value to customers and benefit organizations and stakeholders.
  • You will put these concepts to work right away, starting with your first-year collaboration with peers to conceptualize, design, promote and operate your own business.
  • Master emerging technologies advances and changes in the industry, including social media, data analytics and digital marketing.
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Program Highlights

Real-World Experience

Gain valuable experience in the marketing world firsthand with internships. Opportunities include retail companies, marketing firms, nonprofits, sports and even international experiences.

Data-Driven Curriculum

Experience an action-based approach to the process of marketing, from identifying consumer needs to the pricing, promotion and distribution of products.

Collaborative Environment

Small class sizes foster faculty mentoring and encourage the development of leadership, creativity, teamwork and more.

100%

of students complete at least one internship before they graduate

100%

of Sidhu students launch a business their freshman year

4

years of the Sidhu School's exclusive Personal and Professional Development Program

Facilities

The Sidhu School of Business and Leadership is housed in the beautiful 80,000-square-foot University Center on Main. The $3 million state-of-the-art facility includes the Cardell Financial Center, which connects students to the finance world with state-of-the-art technology that provides real-time data and news. Located on the first floor of the University Center on Main, the center features 12 Bloomberg trading terminals, four personal computers, a projector, and two LCD monitors.

Business

Careers & Outcomes

The options for graduates with a BBA in marketing are diverse and engaging. Rewarding career opportunities exist for companies and organizations of all types, including marketing firms, sports, healthcare, retail, financial institutions, nonprofits organization, government and performing arts. Many students continue their studies at the graduate level in business, law and other fields.

Popular Careers

  • Product Development
  • Digital Marketing
  • Sales Management
  • Consumer Insights
  • Social Media Marketing
  • Brand Management
  • Marketing Analytics

Employers

  • ENX2 Marketing
  • Coal Creative
  • LSEO Digital Marketing Agency
  • Pepperjam
  • Advantage Solutions
  • Kapp Advertising Service Inc.
  • Mindshare
  • Target
  • UniFirst Corporation

Marketing is the only business administration degree I felt would allow me to explore creative skills and bring ideas to life. The professors are very hands-on and do everything to ensure the success of the students.

Noella Nkamjeu - Marketing, Founder RootsAfrique Clothing Brand

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