Gain the knowledge and experience you need to enter the exciting world of marketing with a bachelor of business administration from Wilkes. Our program provides a cover-to-cover understanding of the process of marketing and the technological advances profoundly impacting the industry. Take the first step to becoming a leader in the marketing industry.
|Program Type||Format||Credit Hours|
|Major, Minor||On Campus||122 (18 for minor)|
Why Study Marketing at Wilkes?
Immerse yourself in a data-driven curriculum on every aspect of marketing, from discovering effective communication tactics to identifying target markets and increasing a company’s bottom line. Small class sizes foster collaboration and allow you to receive personalized attention and mentoring from faculty.
Outside the classroom, hands-on experiences are not only available but heavily encouraged. Get invaluable real-life experience interning with companies and organizations in a wide variety of areas. From retail companies and marketing firms to nontraditional organizations such as hospitals, financial institutions, performing arts and government, there are a diverse range of opportunities for your first steps into the marketing world.
What Will You Learn as a Marketing Student?
- Grasp an understanding of the marketing processes that create, communicate and deliver value to customers and benefit organizations and stakeholders.
- You will put these concepts to work right away, starting with your first-year collaboration with peers to conceptualize, design, promote and operate your own business.
- Master emerging technologies advances and changes in the industry, including social media, data analytics and digital marketing.