Digital Design and Media Art

Digital design is revolutionizing the fields of communications, entertainment, business, science and technology. With a degree from Wilkes University's Department of Integrative Media and Art, you will bridge the arts and sciences and learn what it takes to be a design leader.

Program Snaphot

Program Type Format Credit Hours
Major (BA or BFA), Minor On Campus 122 (21 for minor)

Why Study Digital Design and Media Art at Wilkes?

You’re an artist who wants to expand your talents, explore cross-media projects, learn across disciplines and carve your path towards a creative career. At Wilkes, you’ll experience small-classroom settings led by industry professionals who are dedicated to your development as both a student and artist. You'll also receive personalized attention from dedicated professors and build a portfolio packed with comprehensive campaigns containing cross-media examples.

What Will You Learn?

  • You’ll have the chance to conceptualize, produce and edit a variety of content types such as photos, videos, brand packages, digital and graphic design, illustrations, animations, video games, motion graphics and more.
  • You’ll have the option to work with traditional art mediums such as sculpting, illustration, or painting to advance your artistic skills.
  • You’ll develop your confidence using creative industry tools and learn how to apply branding, marketing and communications best practices.
  • You’ll collaborate with team members and prospective clients to understand the demands of deadlines and industry standards.
  • You’ll produce a complete professional portfolio that will showcase your talents and prepare you for your transition into the industry.

Earn Your BFA or BA in Digital Design and Media Art

As one of the only schools in northeast Pennsylvania that offers a bachelor of fine arts (BFA) degree in this field, Wilkes focuses on providing a variety of complementary minors for students no matter which degree pathway they choose.

Explore the BA and BFA Tracks

Students work together on a media art project
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Program Highlights

Creative Collaboration

Work in a production studio environment with your fellow students. Gain experience in core positions such as production manager, producer, director, art director, editor, motion designer, writer, interactive strategist, coder, animator and f/x artist.

Real-World Experience

You'll focus on real-world creative problem-solving, concept generation and the feedback process, using industry-standard software tools and methods. In addition, the Sordoni Art Gallery and Studio 20, our DDMA club, offer students early exposure to artistic collaboration.

Designed for Change

With an education focused on combining the best of creativity with strategic problem-solving, your skills will stay relevant as technology and the design field changes.

I always felt comfortable sharing my ideas, even when they weren’t fully formed, because I knew I was in an environment that encouraged growth.

Danielle Morris - DDMA '23 | Social Media Coordinator

I love my job. I work closely with dope athletes, inspire the next generation of creatives, and also work with some of the most creative minds in all of college athletics.

Lamont Brown '20 - Assistant Director of Graphic Design, University of Connecticut Athletics

I really like Wilkes' program because it puts the emphasis on learning more than just what you want to do.... I picked up new skills left and right.

Danny Devito '20 - Digital Design, Fox Sports
98%

job / graduate school placement rate based on self-reported survey data.

100%

pass rate for IM 391-392, our projects courses where you'll take an idea from concept to completion

10

ways to tailor your degree (nine cognate minors plus the game and emergent technology minor)

Asterisk indicates based on self-reported survey data.

Careers & Outcomes

With a degree in digital design and media art, you'll be prepared for a career in a range of creative fields, including graphic design, web design, digital marketing, game design and video production. Whether you aspire to work in-house or in a high-end studio environment, you'll be prepared to pursue roles in organizations that fit your personal and professional goals as a developed, professional and enthusiastic artist.

There are no limits to where your skills can apply, but some of the career paths available are:

  • Graphic Designer
  • Art Director
  • Web Designer
  • Video Editor
  • Digital Illustrations
  • Photographer
  • Journalist
  • Social Media Manager
  • Product Designer
  • Motion Graphics Specialist
  • Brand Specialist
  • Animator

Studio 20

Studio 20, the student-run design club, serves the campus, and real clients within the community. Students visit art galleries, printers, ad agencies, marketing departments, photo shoots, video shoots and design conferences.

Students work together on a media art project

BA or BFA...

Which Path is for You?

At Wilkes, you’ll be able to build your degree to suit your creative and career goals. You can pursue either a Bachelor of Arts (BA) or Bachelor of Fine Arts (BFA) in Digital Design and Media Arts. Which should you choose?

BA

The BA is a great fit for students with industry aspirations. In the BA program, students can pick a cognate minor to complement their studies and hone in on their desired career field. Cognate minors include:

  • Art
  • Business administration
  • Communication and media studies
  • Computer science
  • English
  • Game and emergent technology
  • Marketing
  • Theatre arts
  • Theatre design and technology

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BFA

The BFA best suits students who want to have the complement of fine art and studio hours in addition to their major curriculum

BFA degrees requires an art minor, showcasing a dedication to your craft through a breadth of design work and depth of art knowledge.

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