Dr. HyeRyeon Lee

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Associate Professor and Chair
Sidhu School of Business


hyeryeon.lee@wilkes.edu

Dr. HyeRyeon Lee is an Assistant Professor in Hospitality Management. She received her Doctoral degree in Hospitality Administration from Texas Tech University and Master’s and Bachelor’s degrees in Tourism and Leisure in South Korea. Her research interests are hospitality and tourism information technology, tourism and lodging management, hospitality and tourism marketing, and human resource management. Her research has been published in several referred journals. In addition, she has had various experiences in the hospitality and tourism industry. She worked as a researcher at Leisure Research Institution, which is devoted to tourism research. There she developed tourism business and grant plans pertaining to tourism policy and planning, tourism destination marketing, and festivals. She has also worked at Hotel Hyundai, the Overton Hotel and Conference Center, and More Tour Company. Moreover, she has actively participated in United Nations Educational, Scientific, and Cultural Organization (UNESCO) activities. Moreover, she received the certification in Hotel Industry Analytics (CHIA) from the American Hotel & Lodging Educational Institute and also has the Overseas Tour Guide License and Recreation License from the Minister of Culture and Tourism of the Republic of South Korea.

  • Lee, H., & Xiao, G. (Published). "Generation Y’s Online Engagement in Building Brand Loyalty". 2018 Global Marketing Conference Proceeding.

  • Xiao, G., Lee, H., & Wang, S. (Published). Understanding the Influence of Cultural Dimensions and Individual Characteristics on Social Media Usage in China. 2018 Global Marketing Conference Proceeding.

  • DeLaPlaine, J., Alrumaym, H., & Lee, H. (2018). How perceptions toward medical tourism vary based on the different generations: Baby Boomer and Generation Y. In The 23rd Annual Graduate Education & Graduate Student Research conference in Hospitality and Tourism. USA.

  • Zhang, Z., Yue, M., & Lee, H. (2018). How social media impacts Chinese Generation Y travelers’ decisions about international travel. In The 23rd Annual Graduate Education & Graduate Student Research conference in Hospitality and Tourism. USA.

  • Lee, H., Blum, S., & Jai, T. (2017). Effects of management responses to customer complaints on customer satisfaction. In Proceedings of the 2017 Annual Asia-Pacific CHRIE conference. Asia-Pacific CHRIE.

  • Lee, H., Jai, T., & Li, X. (2016). Guests' perceptions of green hotel practices and management responses on TripAdvisor. Journal of Hospitality and Tourism Technology, 7(2), 182-199.

  • Lee, H., Jai, T., & Blum, S. (2016). Gender differences in consumers’ attitudes toward imprudent hotel management responses on social media. In Proceedings of the 2016 Annual ICHRIE summer conference. USA.

  • Lee, H., & Blum, S. (2016). Why guests read and post their experience: A uses and gratifications approach on social media. In Proceedings of the 2016 Annual ICHRIE summer conference.

  • Alrumaym, H., Salamah, A., DeLaPlaine, J., & Lee, H. (2016). Understanding loyalty program effectiveness of emirates airline through Generation Y’s perception of program value. In Proceedings of the 2017 KAHTEA Annual Conference. Las Vegas, USA: KAHTEA.

  • Lee, H., & Blum, S. (2016). Do we really need to care about being tech savvy in the hospitality industry?. In Proceedings of the 21th Annual Graduate Education & Graduate Student Research conference in Hospitality and Tourism. USA.

  • Lee, H., & Jai, T. (2016). Don’t be unfair to me: Guests’ attitudes toward the hotel management’s negative response on social media. In Proceedings of the 21th Annual Graduate Education & Graduate Student Research conference in Hospitality and Tourism.

  • Lee, H., & Blum, S. (2016). Show your response efforts: Online communication platform approach to service recovery. In Proceedings of the 21th Annual Graduate Education & Graduate Student Research conference in Hospitality and Tourism. USA.

  • Lee, H., & Blum, S. (2015). How hotel responses to online reviews differ by hotel rating: An exploratory study. Worldwide Hospitality and Tourism Themes., 7(3), 242-250.

  • Lee, H., Jai, T., & Li, X. (2015). A content analysis of consumers’ green comments on green hotels and management responses: A social media approach. In Proceedings of the 2015 Annual ICHRIE summer conference. USA.

  • Lee, H., & Blum, S. (2015). How hotel responses to online reviews differ by hotel rating: An exploratory study. In Proceedings of the 20th Annual Graduate Education & Graduate Student Research conference in Hospitality and Tourism. USA.

  • Lee, H., & Blum, S. (2014). How differently rated hotels respond to online reviews. In Proceedings of 2014 Graduate Student Research Poster Competition. USA.

  • Lee, H., & Blum, S. (2014). How differently rated hotels respond to online reviews. In Proceedings of the 19th Annual Graduate Education & Graduate Student Research conference in Hospitality and Tourism. USA.

  • Kim, H., Choi, H., & Lee, H. (2013). Research productivity of academic professionals in tourism and hospitality. Journal of Tourism and Hospitality Management, 1(2), 67-74.

  • Lee, H., Choi, H., Kim, H., & Sout, B. (2013). Research productivity of professionals by academic rank in tourism and hospitality. In Proceedings of the 18th Annual Graduate Education & Graduate Student Research conference in Hospitality and Tourism. USA: School of Hospitality Business Management College of Business WASHINGTON STATE UNIVERSITY.

  • Lee, H., & Kim, S. (2007). Authenticity perception of heritage tourist and cultural capital. In Proceedings of the 62nd Tourism Science Society of Korea (TOSOK) International Tourism Conference. South Korea: Tourism Science Society of Korea (TOSOK).

  • Lee, H. (2006). What is heritage tourism: A theoretical review. In Proceedings of the 59th Tourism Science Society of Korea (TOSOK) International Tourism Conference. Tourism Science Society of Korea (TOSOK).

  • Lee, H., Xiao, G., 2018 Global Marketing Conference, "Generation Y’s Online Engagement in Building Brand Loyalty," Tokyo, Japan. (July 2018).

  • Xiao, G., Lee, H., Wang, S., 2018 Global Marketing Conference at Tokyo, "Understanding the Influence of Cultural Dimensions and Individual Characteristics on Social Media Usage in China," Japan. (July 2018).

  • Zhang, Z., Yue, M., Lee, H., Wilkes University Scholarship Symposium, "The effects of social media usage on international information searching in China," Wilkes University, Wilkes University, Wilkes-Barre, PA, United States. (April 3, 2018).

  • DeLaplaine, J., Alrymaym, H., Lee, H., "How perceptions toward medical tourism vary based on the different generations: Baby Boomer and Generation Y," Fort Worth, TX, United States. (January 5, 2018).

  • Zhang, Z., Yue, M., Lee, H., The 23rd Annual Graduate Education & Graduate Student Research conference in Hospitality and Tourism, "How social media impacts Chinese Generation Y travelers’ decisions about international travel," Fort Worth, TX, United States. (January 5, 2018).

  • Lee, H., COPE International Conference, "Online communication platform approach to service recovery in the hotel industry," COPE, Miami, FL, United States. (July 2017).

  • Lee, H., Blum, S., Jai, T.-M., the 2017 Annual Asia-Pacific CHRIE conference, "Effects of management responses to customer complaints on customer satisfaction," CHRIE, Bali, Indonesia. (June 2017).

  • Alrumaym, H., Salamah, A., DeLaPlaine, J., Lee, H., the 2017 KAHTEA Annual Conference, "Understanding loyalty program effectiveness of emirates airline through Generation YÍs perception of program value," KAHTEA, Las Vegas, NV, United States. (April 2017).

  • Lee, H., Jai, T.-M., Blum, S., the 2016 Annual ICHRIE summer conference, "Gender differences in consumers' attitudes toward imprudent hotel management responses on social media," ICHRIE, Dallas, TX, United States. (July 2016).

  • Lee, H., Blum, S., the 2016 Annual ICHRIE summer conference, "Why guests read and post their experience: A uses and gratifications approach on social media," CHRIE, Dallas, TX, United States. (July 2016).

  • Lee, H., Blum, S., the 21th Annual Graduate Education & Graduate Student Research conference in Hospitality and Tourism, "Do we really need to care about being tech savvy in the hospitality industry?," Philadelphia, PA, United States. (January 2016).

  • Lee, H., Jai, T.-M., the 21th Annual Graduate Education & Graduate Student Research conference in Hospitality and Tourism, "Don't be unfair to me: Guests' attitudes toward the hotel management's negative response on social media," Philadelphia, PA, United States. (January 2016).

  • Lee, H., Blum, S., the 21th Annual Graduate Education & Graduate Student Research conference in Hospitality and Tourism, "Show your response efforts: Online communication platform approach to service recovery," Philadelphia, PA, United States. (January 2016).

  • Lee, H., Jai, T.-M., Li, X., the 2015 Annual ICHRIE summer conference, "A content analysis of consumers' green comments on green hotels and management responses: A social media approach," ICHRIE, Orlando, FL, United States. (July 2015).

  • Lee, H., Blum, S., the 20th Annual Graduate Education & Graduate Student Research conference in Hospitality and Tourism, "How hotel responses to online reviews differ by hotel rating: An exploratory study.," Tampa, FL, United States. (January 2015).

  • Lee, H., Blum, S., 2014 Graduate Student Research Poster Competition, "How differently rated hotels respond to online reviews.," Texas Tech University, Lubbock, TX, United States. (March 2014).

  • Lee, H., Blum, S. C., the 19th Annual Graduate Education & Graduate Student Research conference in Hospitality and Tourism, Houston, "How differently rated hotels respond to online reviews.," Houston, TX, United States. (January 2014).

  • Lee, H., Choi, H., Kim, H., Stout, B. E., the 18th Annual Graduate Education & Graduate Student Research conference in Hospitality and Tourism, "Research productivity of professionals by academic rank in tourism and hospitality.," Seattle, WA, United States. (January 2013).

  • Lee, H., Kim, S., the 62nd Tourism Science Society of Korea (TOSOK) International Tourism Conference, "Authenticity perception of heritage tourist and cultural capital," TOSOK, South Korea. (July 2007).

  • Lee, H., 59th Tourism Science Society of Korea (TOSOK) International Tourism Conference, "What is heritage tourism: A theoretical review.," TOSOK, South Korea. (February 2006).

  • 2nd Place of Best Paper Award, The 7th Annual Korea America Hospitality & Tourism Educator Association (KAHTEA). (April 2017).

  • AT&T Chancellor’s Fellowship, Texas Tech University. (August 2012).

  • Best Paper Award, The 59th Science Society of Korea (TOSOK) - International Tourism Conference. (February 2006).

  • Summa cum laude, Gyeongju University. (August 2004).

  • Merit Work Award, The 56th Science Society of Korea (TOSOK) - International Tourism Conference. (July 2004).

  • A Peace Special Award, Gyeongju University. (October 2003).

  • Special Prize, National Youth Policy Institute. (December 2002).