What is SOMA Night Lights?
SOMA Night Lights, named for Downtown Wilkes-Barre’s newly branded South Main (SOMA)
Arts District, will be a celebration of community and the arts. Working with artist
Jeff Dubrow, SOMA Night Lights will feature several video-mapped projections on buildings
throughout the district, including one compiled of community submissions.
This process is defined as a method that utilizes three-dimensional forms as a unique
projection surface -- meaning the surface to be projected on does not have to be a
flat screen and instead, through a 3D model, can align video artwork to dimensional
forms.
About the Artist
Jeff Dobrow, also known as Doc Jim, is a visual and technology artist based in Virginia.
His work spans projection mapping, interactive installations, and live performance
art.
With a background in global advertising and motion design, Dobrow has created immersive
experiences worldwide. Notable projects include contributions for the University of
Virginia and events like Let’s Glow SF in San Francisco.
Art Demos & Activities
Rusty Iris
The Rusty Iris is a school bus transformed into a double-decker, mobile sculpture,
art exhibit and venue - built for the purpose of inviting others to create in her
space - exploring the transformation that comes from collaborative creation.
Wilkes University Esports
Wilkes Esports takes a holistic approach to esports that uses competitive gaming as
an entry point into a broader program aimed at providing a pathway to working in the
wider gaming industry.
The Esports team will be projecting Nintendo classics like Super Smash Brothers and
Mario Kart on the side of the Karamebelas Media Center.
Keystone College Mobile Glass Studio
The Mobile Glass Studio, the only one of its kind in the region, is complete with
its own glass furnace and all the component parts of a working glass studio. The Studio
provides high school students with a unique opportunity to experience glass making.
In addition to the artistic and aesthetic aspect of the process, students learn some
of the chemistry and physics principles behind the heating and molding of raw materials
used to make glass objects.
Graffiti Bomb led by blitz.INK
Paige Edwards is a NEPA-based artist specializing in illustration, graphic design,
and mural work. A Wilkes University alumna, she has created several murals in the
region including "At Wilkes, I Will" (rear 123 S. Franklin St, Wilkes-Barre), "The Dot" by Peter H. Reynolds Tribute (116 S. Main St, Wilkes-Barre) and "The Grand Canyon" (342 Wyoming Ave, Kingston).
She will be leading a community “graffiti bomb” where participants will be invited to spray paint a car that will be temporarily
installed on the Wilkes University campus after the event!
Kids Courtyard
Join us for free crafts, fun with sidewalk chalk, and tables by our community partners
in the Kids Courtyard at 116 S. Main St. Organizations featured in the courtyard include
the Fine Arts Fiesta, F.M. Kirby Center for the Performing Arts, Studio20 from Wilkes
University, and the Wyoming Valley Art League.
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